If you’re a freelancer and don’t already do so, you could consider starting a blog, either by integrating one directly into your website or by setting up an external blog through a resource like Blogger or WordPress.
Why? Because blogging is one of the easiest ways to create conversational, friendly content that can be shared with your potential clients.
Think of it as a central hub where you can provide all of the useful information that you share on your social networks, but in longer form. You can offer advice, comment on current affairs relevant to your sector, update people about your business news, or write great “how to” articles for your audience. Once you’ve written your post, you can share the link on your social networking sites to invite more comment and feedback.
Tips for blogging
Post regularly! You need fresh content for your blog to give you any benefit.
Write different types of blog posts – such as how-to guides, commentary pieces, links to relevant third party content and updates.
Link to your blog posts through your Facebook, Twitter and other social media platforms.
Add relevant tags to your blog posts to ensure they are easier for people to find in web searches and to make it easy to find similar content on your blog. (Tags are labels attached to posts to help identify your content by a category or topic.)
Make sure your blog posts are well written. Stale and stuffy content can be a turn-off for readers, so be friendly and interesting. And don’t be afraid to be creative. For some writing tips, check out Copyblogger.
Make sure you can dedicate the time to blog. You shouldn’t just throw out something that’s minimal and rushed. Try and give your blog posts a personal, friendly voice and tone. It makes it easier for people to interact with you.
At Gorilla we deliver a technology driven accountancy service specifically tailored for Contractors and Freelancers who operate through a Limited Company. The accountancy and compliance requirements for Limited Companies are complex and ever changing. It is essential you have the right advisor guiding you through and ensuring you are fully compliant.
Gorilla will make the running of your Limited Company as stress-free as possible for you, so you can concentrate on what you do best, making money. To find out more, give us a call on 0330 024 0406.
